AI Insights · Timothy · January 2022
Top Social Apps on Android in Belarus Q4 2021
In Q4 2021, TikTok, Instagram, TikTok Lite, VK, and Likee were the top-performing social apps on Android in Belarus. Here’s a closer look at their performance.
In Q4 2021, the top social apps on the Android platform in Belarus demonstrated varying trends in downloads, revenue, and active users. Data from Sensor Tower offers valuable insights into their performance.
TikTok saw a significant rise in weekly revenue, starting at about $6.9K at the end of September and reaching a peak of nearly $37.7K by the week of December 20. Weekly downloads fluctuated, beginning around 19K and peaking at 30.3K in the last week of December. The app's active users also showed a steady increase, rising from around 984K to over 1M by the end of the quarter.
Instagram maintained a consistent download rate throughout the quarter, with weekly downloads ranging from approximately 12.5K to 21.4K. Active users remained relatively stable, starting at around 1.69M and ending the quarter slightly higher at 1.71M.
TikTok Lite - Save Data experienced variability in weekly downloads, starting at about 7K and peaking at 9.7K by the end of December. Active users showed minor fluctuations, beginning at around 101K and ending the quarter at approximately 103K.
VK: music, video, messenger displayed a diverse range of trends. Weekly revenue peaked at around $7.5K in mid-October before declining to approximately $4.9K by the end of December. Downloads saw a gradual increase, starting at 7.7K and reaching 10.2K in the final week of the quarter. Active users remained fairly steady, hovering around 1.7M throughout the period.
Likee - Short Video Community had a relatively stable performance in terms of revenue, with weekly earnings fluctuating between $111 and $234. Downloads saw a peak of 9.8K in the last week of December. Active users, however, showed a slight decline from around 67K to 57K over the quarter.
These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in the social media sector. For more detailed analytics, visit Sensor Tower.